In 1965, ESIC opened its doors to teach marketing. Half a century later, ESIC continues to be a business school inspired by the principles that gave birth to its creation, although adapted to the challenges of a globalized, digitalized and rapidly changing economy.

ESIC has 9 campuses in Spain and two international campuses (Colombia and Brazil) and a faculty of professors with professional experience and a recognized research background in the areas of marketing, digital economy and corporate social responsibility. ESIC has more than 123 strategic agreements with universities and business schools around the world, 11 campuses in Spain, agreements with 2,500 companies and an Alumni network of more than 62,000 professionals. Many of its alumni are currently leading marketing departments around the world.

ESIC University boasts more than 55 years of educational innovation at ESIC Business & Marketing School. With Bachelor's and Master's degrees, We keep transforming our students so that they can succeed professionally, providing them with the tools and ethical values necessary to successfully face the challenges of the future. Our purpose remains to transform the world into a better place, training professionals who value effort, honesty, teamwork, critical thinking and solidarity.

One of the fundamental objectives of ESIC University is to promote scientific research and the transfer of knowledge to society. To this end, we have programs of Research and Development.

ESIC University is committed to the agility to adapt our educational methodology and training programs to the market in real time, as well as to reinforce and value scientific research and the transfer of knowledge to society. ESIC's Research Promotion and Development Programs explore new fields of study and promote quality research, publishing in prestigious media. In addition, innovative initiatives are developed to impact the training of all students, proposing new approaches and activities that reinforce their experience at ESIC University.

In addition, we are constantly identifying competitive research areas, exploring new fields of study that bring innovation and are contrasted with science. We are committed to quality research and publish in prestigious media and scientific journals, contributing to the motivation of research personnel. In fact, we promote the publication of applied research books of a commercial nature.

From ESIC University, we support the creation of research teams with regular publications in journals of national and international impact. These teams can be internal or in collaboration with other universities.

 The main areas of research are marketing, internationalization and entrepreneurship. These areas lead to several derived lines of research, such as product, price, communication and distribution. Other lines considered are:

• Artificial Intelligence
• Creation of Digital Spaces
• Augmented Reality
• Virtual Reality (Metaverse)
• Digital Business; Digital Marketing; Digital Economy
• Knowledge Management
• Marketing Intelligence; CRM and New Technologies
• Consumer Behavior
• Corporate Reputation
• Branding
• CSR
• Operations, Logistics and Supply Chain
• HR; Competencies
• Talent; Internal Marketing
• Training Methodology
• Environmental