Dear colleagues and friends,

As Chairman of the Organizing Committee of the XXXII International Marketing Congress AEMARK 2021, organised by the professors of the Area of Marketing and Market Research of the University of Jaén (UJA) and the Spanish Association of Academic and Professional Marketing AEMARK, I am pleased to announce that this event will take place in the cities of Baeza and Úbeda on the 8th, 9th, 10th and 11th of September 2021.

Baeza and Úbeda, are two of the most monumental cities of Andalusia and most emblematic of the province of Jaén. The congress venue will be the Palace of Jabalquinto in Baeza. A renaissance style building of the late fifteenth century, located in the historical-heritage center and close to the main hotels of the city. Currently, this palace is the Antonio Machado venue of the International University of Andalusia (UNIA), which we acknowledge for its close collaboration in the congress.

The organizing committee of the Congress has the purpose of continuing with the task carried out in the previous AEMARK congresses. Constituting this event as a space for academic and professional analysis and debate on the more recent topics of interest and findings in our discipline. As in previous editions, the growing international projection, the plenary sessions that will have the participation of editors of international journals, lecturers, businessmen and managers, and also, the promotion of the participation of young researchers through the VI Doctoral Colloquium which will be held on September the 8th, will be elements of differentiation.

We will be delighted for you to participate and we encourage you to send your contributions in order to complete an interesting and attractive program which reflects the progress in our discipline and the dynamism of our association.

The scientific program will be completed with a sociocultural program equal to the high standards of these two World Heritage cities. In which olive oil, the main distinguishing feature of this province, will have a prominent role. We encourage you to make the most of the journey by visiting the province of Jaén - a great unknown territory that presents the largest number of castles and the largest area of protected natural areas in our country.

We very much look forward to seeing you in Baeza.

With kind regards,


Important Dates

04 May 2021

Deadline for sending papers, work in progress and posters

10 May 2021

Deadline for sending PhD thesis

4 June 2021

Notification to authors of accepted papers

20 June 2021

Extended! 25 June
Early registration deadline with reduced fee

8-11 September 2021

Celebration of the XXXII AEMARK International Marketing Congress



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