Publications
Conference areas
Papers may address one or more of the following main topic areas:
Consumer behaviour
Strategic marketing
Innovation, and Product and Brand Decisions
Communication and Sales
ICT, e-marketing and Mobile Marketing
Commercial Distribution, Retail Management
Tourism Marketing
Multisectoral Marketing (industrial, services, international, etc.)
Ethics, Social Responsibility and Non-Profit Marketing
Teaching in Marketing/ Higher Education and Marketing
Presidency
Organiza
