This year, ESIC University hosts the 34th edition of the Spanish Association of Academic and Professional Marketing (AEMARK) Conference, which will take place from the 6^th to the 8^th of September 2023. We are delighted to organize such a prestigious conference and to be your hosts. During those days in September, Pozuelo de Alarcón will become a hub for advances in the field of Marketing, bringing together top academics, researchers and business professionals seeking answers to the challenges our discipline faces.

With more than 55 years of experience in Higher Education in Marketing, ESIC has been a pioneer in disseminating its knowledge in different areas throughout Spain. It is with great pleasure that ESIC has this opportunity to serve as a bridge between AEMARK, which brings together the brightest and most outstanding minds in Marketing research, and companies, by offering a space for discussion on behaviour and interactions between consumers and firms in digital environments, virtual worlds, technological and hyperconnected. We are seeking your ideas and inspiration for Marketing 2023 and creating a dialogue between Applied Marketing research and business, which is the true spirit of ESIC and AEMARK.

We want the conference to be an unforgettable experience which encourages collaboration between colleagues and universities. Simply put, a unique environment for senior and young researchers and doctoral students to exchange ideas and trends, to inspire and be inspired and to network.

There are many ties between ESIC and AEMARK: from the collaboration with the Spanish Journal of Marketing-ESIC to the ESIC publishing house itself, whose speciality is Marketing. Hence, after years of being so close to the Association and having a special bond and mutual affection, it is an honour for us to receive you at our institution.

We look forward to seeing you all in person soon!

Mariano Méndez Suárez y Anett Erdmann
34^th Conference of the Spanish Association of Academic and Professional Marketing, AEMARK 2023
ESIC University