Conference areas

Papers may address one or more of the following main topic areas:

Consumer behaviour

Consumer behaviour

Strategic marketing

Strategic marketing

Innovation, and Product and Brand Decisions

Innovation, and Product and Brand Decisions

Communication and Sales

Communication and Sales

ICT, e-marketing and Mobile Marketing

ICT, e-marketing and Mobile Marketing

Commercial Distribution, Retail Management

Commercial Distribution, Retail Management

Tourism Marketing

Tourism Marketing

Multisectoral Marketing (industrial, services, international, etc.)

Multisectoral Marketing (industrial, services, international, etc.)

Ethics, Social Responsibility and Non-Profit Marketing

Ethics, Social Responsibility and Non-Profit Marketing

Teaching in Marketing/ Higher Education and Marketing

Teaching in Marketing/ Higher Education and Marketing

Presidency

Presidency

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